The Commercial Do-It-With-You (DIWY) modules are based around the influence of what we call the Commercial Seasons. Resources are delivered via a routine that incorporates all of the necessary steps & strategies to increase and maintain your service’s occupancy levels. These steps and strategies are contained in three distinct modules:
* The Promotional Season – August to December
* The Follow-up Season – January to March
* The Experience Season – April to July
Even if you are well advanced in managing your promotional activities simply following this journey may save you from a level of complacency that can, if allowed, move you in the wrong direction.
IMPORTANT: Read Step One: MINDSET before moving on to the resources…